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The PR Trail Starts Here!

Monday 18th June 2012

My best friend Kim is helping me sell my book by letting me rent out the lucrative advertising space on her only daughter - for free!

She made this T-shirt with the book cover on the front, and on the back of the T-shirt it says, 'My Best Friend And Other Enemies, by Aunty Catie, out September 6th 2012, Available to Pre-Order on Amazon now!'

If anyone thinks it's amoral to advertise on a toddler, all I can say is this: Hello? Publishing is a cut throat business. A cut throat business my friend.

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